The prestigious European WeChat service operator

Provide one-stop services for overseas WeChat account registration, management, operation, promotion, marketing and customized development.

From social media strategy to local and international branding, Milepay offers a variety of tailored marketing solutions for Chinese consumers.

Everything starts with knowing your customer. We provide our clients with consumer insights amongst diverse segments to develop actionable and measurable marketing strategies and tactics. We help businesses test new product launches, build and increase brand perception, usage, and sales.
Milepay is the official payment and marketing partner of Alipay, WeChat Pay and China Union Pay in Europe. This relationship gives us access to unique advertising and marketing opportunities available on their platforms, which enables us to offer targeted social media initiatives, and location-based digital and mass marketing services for our clients.
WeChat Official Account Set-Up and Registration

A WeChat Official Account is your home page in the WeChat ecosystem. You can use it to tell your story, engage with potential customers and gain followers. WeChat users who follow your WeChat Official Account will see your news about upcoming events, promotions, and updates. You can also use it to introduce products and services through images, videos and audio descriptions. You can even sell your products and solutions directly through your Official Account!

WeChat Official Account Set-Up and Registration

A WeChat Official Account is your home page in the WeChat ecosystem. You can use it to tell your story, engage with potential customers and gain followers. WeChat users who follow your WeChat Official Account will see your news about upcoming events, promotions, and updates. You can also use it to introduce products and services through images, videos and audio descriptions. You can even sell your products and solutions directly through your Official Account!

WeChat Moment Advertisement

WeChat Moment Ads, similar to Facebook Timeline ads, are an effective way to reach WeChat active users. The ads are distributed through the WeChat Moment page where users obtain updates on their friends’ activities through shared messages, photos or videos. OTT Pay is an authorized agent of Tencent in Canada with the right to buy WeChat Moment ads on behalf of our clients.

WeChat Moment Advertisement

WeChat Moment Ads, similar to Facebook Timeline ads, are an effective way to reach WeChat active users. The ads are distributed through the WeChat Moment page where users obtain updates on their friends’ activities through shared messages, photos or videos. OTT Pay is an authorized agent of Tencent in Canada with the right to buy WeChat Moment ads on behalf of our clients.

WeChat Mini Programs

Mini-Program is a major step WeChat took in positioning itself as an operating system. Most businesses no longer need to launch an App, a WeChat Mini-Program will do the work, for example, while shopping via e-commerce, users can access different online stores without leaving the WeChat app.The WeChat Mini-Program is highly customizable and can be tailored to meet the demands of merchants. The display of information about inventory, logistics, products, and other services can be formatted and designed to suit your needs. It is also possible to connect WeChat subscriptions to a dedicated WeChat Mini-Program (e-commerce store). So, OWO products and services are always the best for you as a merchant and your customers, of course.

Users can also access Mini-Programs via:

  • WeChat Official Account menu
  • Embedded in WeChat articles
  • WeChat “Discover” section
  • Sharing cards on WeChat groups
  • Scanning QR code
  • Search bar

WeChat Mini Programs

Mini-Program is a major step WeChat took in positioning itself as an operating system. Most businesses no longer need to launch an App, a WeChat Mini-Program will do the work, for example, while shopping via e-commerce, users can access different online stores without leaving the WeChat app.The WeChat Mini-Program is highly customizable and can be tailored to meet the demands of merchants. The display of information about inventory, logistics, products, and other services can be formatted and designed to suit your needs. It is also possible to connect WeChat subscriptions to a dedicated WeChat Mini-Program (e-commerce store). So, OWO products and services are always the best for you as a merchant and your customers, of course.

Users can also access Mini-Programs via:

  • WeChat Official Account menu
  • Embedded in WeChat articles
  • WeChat “Discover” section
  • Sharing cards on WeChat groups
  • Scanning QR code
  • Search bar

Alipay Discover Platform

The Alipay Discover platform allows you as a merchant to market your products and services to Alipay users to boost brand exposure. A virtual store front can be created for you on the Alipay Discover platform. E-coupons can also be displayed for users to redeem for discounts. The Alipay Discover platform also allows users to provide reviews and share their comments with other users.

Alipay Discover Platform

The Alipay Discover platform allows you as a merchant to market your products and services to Alipay users to boost brand exposure. A virtual store front can be created for you on the Alipay Discover platform. E-coupons can also be displayed for users to redeem for discounts. The Alipay Discover platform also allows users to provide reviews and share their comments with other users.

Our services

Platform Design&Setup

Enterprise copywriting, welcome greeting, menu setup and auto-reply configuration

Content operation

Advertorial editing, layout design, and timly push notification

Multi Language support​

English, German, Dutch, French, Spanish, and Italian inter-translation with Chinese

Branding

Customised event planning, H5 interactive promotion page design

Mini-program

Creating WeChat web-based mini programme

Customisation and development

Customising and developing WeChat function according to customers and market needs

Customer service

Provide better customer support and service to our clients

Data insights​

Operation data follow up and providing date analysis report on a regular basis

Our services

Whitepaper ”WeChat Marketing in China”

As of Q1 2020, the number of monthly active accounts of WeChat reached1.2 billion. "WeChat is a way of life” this statement applies to both Chinese at home and Chinese abroad. WeChat has thus become one of the most iconic products of digital China.

WeChat has build its own ecosystem, including chat, pay, shop (Mini-Program), official account (Subscriptions) and video.
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